Here I am today checking out the preparations for Essex Fashion Week. The organisers, Adam and Simon Ryan are promising big things. They are doing a fabulous job and it is going to be a wicked event putting Essex firmly on the map. The New Look team who are the main sponsors of EFW 2011 are really excited to showcase this seasons collection on the catwalk. The Ryan twins told me not to just expect a room full of hot celebs and Essex's fashion elite crowd, chocolate fountains, pink champagne and pimped up puppies are on the bill too! Sounds great boys! Hold tight for an exclusive Video interview of the preparations.