Saturday, 6 August 2011

FASHION EXCLUSIVE: Karen Williams meets fashion designer Joey Bevan

Karen Williams meets fashion designer Joey Bevan

Joey Bevan is a bright young thing.

My first meeting with Joey was rather fleeting, a busy designer with a handsome face, cheeky smile and sunny disposition working his backside off behind the scenes on the preparation for ESSEX Fashion Week 2011.

I could tell by watching him work and his attention to detail that he could be one to watch and a possible ‘mover and shaker’ in the fashion industry, and I wasn’t wrong.

Our paths have crossed a few times since then and I was intrigued.  I wanted to find out more so I was pleased when we bumped into each other at a recent polo event, it was there that he agreed to give me the inside track his exciting career developments, his new collection and his involvement with Britain and Ireland’s Next Top Model.

Showcased some of his work before HRH Prince Charles

Joey, an Essex born and bred fashion designer who has not only showcased some of his work before HRH Prince Charles, he was the innovator behind a ‘Greener Way’ or garment construction and is now taking the fashion world by storm.

head-hunted by ‘Britain's Next Top Model’

Building on the success of his fashion show (I Heart Fashion) in the summer of 2010, Joey was head-hunted by Britain's Next Top Model Live and is now widely acknowledged as an exciting young designer and one to watch within the fashion community.

Joey’s hard work and determination is inspirational

If you’re thinking about getting into fashion, a good start would be to take a leaf out of Joey’s book. Since he was fifteen, Joey’s continual hard work, dedication and self application has now landed him one of the biggest gigs of his fashion career so far, the amazing title of ‘Official Designer’ for Britain and Ireland’s Next Top Model Live 2011, what an accolade for a truly genuine guy.

Want to hear more, let’s get started………

Name: Joey Bevan
Age: 25
Location: Essex and London

KW: Where did you grow up?
JB: In Essex, the ghetto called Basildon aka Bas Vegas!

KW: What did you study and where?
JB: I studied Fashion & Clothing Design at Thurrock College, and then went onto further education.

KW: Good work experience is key to having a successful start in the fashion industry, did you do work experience or internship anywhere?
JB: Yes, I worked at Just-17 Magazine, and did a work placement with Moulin Rouge helping to bead the corsets…. It was longggg and hard work but loved it!

KW: There are so many iconic designers out there but who is your ultimate fashion inspiration?
JB: I am inspired by so many different people and places, but overall I love Jean Paul Gaultier. He is Amazing. I am also highly influenced by history, movies and current affairs.

KW: What fashionable social hotspots do you hang out in?
JB: I love Brick Lane and Carnaby Street… But Southend on Sea is cool too… I think Southend is underrated as a fashion hang out.  I’m always seeing crazy and amazing style around the town….

KW:What’s the name of your latest collection?
JB: It’s a secret I’m waiting for 2 days before the show Britain and Ireland’s Next Top Model Live show to release any info.

KW: What’s the inspiration for your latest collection?
JB: A dark fantasy adventure influenced by the style of Tim Burton with a Gaga twist think of a live production on stage.

KW: What are the key pieces in this latest collection?
JB: I am doing two collections, firstly a 10 piece underwear collection and a fashion collection of 12 pieces.

KW: Are you hoping to get celebs to wear your creations, if so who?
JB: I am currently in talks with some celebs, but will be having the official presenter at BINTM live Charlotte Holmes wearing my garments live on stage.

KW: Where will the collection be available from?
JB: As of November they will be available online at

KW: And your other BIG news is?
JB: I am the ‘Official Designer’ for Britain and Irelands Next Top Model Live 2011 and so excited.  I will be showcasing 2 collections in a live on stage production.

KW: What is your favourite standout piece out of the whole collection?
JB:I so want to tell you but I cant, it’s a secret and cant wait for the world to see my collection at this years BINTM live.
KW: You know we have already booked our front row seat!

KW: What would you say to any struggling designers?
JB: Work hard, I have over the years put my life and soul into fashion… dedication is key and do not give up… it’s a really bumpy road but if you work hard it can be so worth it in the end. My life is fashion, from the moment I wake up to the time I fall asleep, wait… I also dream a lot about fashion, so Ok… 24/7!

I think also to stay creative, and not to be obvious and stick to one creative world, art, fashion, music and writing all flow into one big river and think they work great together to create a bigger picture when it comes to inspiration.

KW:Thanks joey, it’s been a pleasure.  We are really looking forward to your new collection and watching your career flourish.

Buy Your Tickets for Britain and Ireland's Next Top Model Live 2011

 Britain & Ireland’s Next Top Model Live runs from Friday 28th – Sunday 30th October at London’s ExCeL Centre.

To book tickets now, log on to Standard tickets are £20 and include entry to the event and a seat within the Main Catwalk Show. Premium tickets are £28 and include entry into the event, a Premium seat within the Main Catwalk Show & Show Guide.  VIP tickets are the perfect treat at £49. VIP tickets give you entry, VIP seats in Main Catwalk Show, Show Guide, a VIP goody bag worth at least £30, access to signing sessions with the stars of BINTM and entry into the exclusive VIP lounge.

Watch our interview with Joey Bevan and lots of other celebs at the Duke of Essex Polo Trophy 2011.


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